Recruitment Marketing & Employer Branding
Make Your Opportunities Easier to Discover and Harder to Overlook.
A good vacancy can still go unnoticed. Recruitment marketing connects the role to the right audience with the right message, across the channels candidates actually use, and tells you what is working.
How the work flows
- VacancyThe role and what makes it real01
- AudienceWho should see it, and where02
- MessagingAdvert, post and outreach copy03
- CampaignCoordinated across channels04
- Candidate engagementResponses tracked to source05
Overview
Where vacancies meet the people they are for.
Recruitment marketing is the connection between six things: the vacancy, the audience, the messaging, visibility, the employer brand and candidate engagement. When one is weak, the whole campaign underperforms, however good the role is.
HuntNow plans and runs that work for recruitment businesses. We write and refresh job adverts, coordinate job-board publishing, plan recruitment content, produce LinkedIn and social posts, build campaign calendars and track where applications come from. It is a core service, run with the same structure as our sourcing and BD work.
We also support recruiter and company personal branding, because candidates and clients increasingly check the person before they reply.
At a glance
- Job advertisement writing
- Job-description optimization
- Job-board publishing coordination
- Vacancy refresh workflows
- Employer-brand messaging
- Recruitment content planning
- LinkedIn posts
- Company-page content
- Social recruitment content
- Personal branding support
How it connects
The six connections we manage
When one connection is weak, a good vacancy still goes unnoticed. We manage all six as one plan.
Vacancies
Accurate, appealing and current.
Audiences
Researched, not assumed.
Messaging
Specific to the role and reader.
Visibility
The right boards and channels.
Employer brand
Why someone would join.
Engagement
Responses handled and tracked.
Scope
What this service covers
Job advertisement writing
Adverts written for candidates, not copied from the internal JD.
Job-description optimization
Clearer structure, inclusive language and the details candidates look for.
Job-board publishing coordination
Posting, scheduling and managing listings across your boards.
Vacancy refresh workflows
Planned updates so live roles stay visible and accurate.
Deliverables
A recruitment campaign plan
One view of the vacancy, audience, channels and tracking, agreed before anything is published.
Illustrative structure only. Columns and formats are agreed with each client.
A recruitment campaign plan
IllustrativeOur commitment
What you can expect
A clear plan for each vacancy or campaign
Accurate, well-written content delivered on schedule
Consistent application-source tracking
Regular reporting with practical recommendations
Our approach
How we run it
- 01
Understand the role
What makes it worth applying for, and for whom.
- 02
Plan the campaign
Audience, message, channels and calendar.
- 03
Produce and publish
Adverts and content, approved by you.
- 04
Track and refine
Sources recorded, results reviewed, content adjusted.
Both. Agencies use it to market vacancies and their own brand. In-house teams use it for employer-brand content and campaign support.
Keep exploring
Related services
We Hunt. You Grow.
Plan Your Recruitment Marketing.
Tell us about your business, your tools and where recruitment marketing support would help most.